Email-IQ™ checks your email address database against its compiled suppression data which includes email addresses that have been confirmed as the following:
o Historical bounce records
o Opted-out from email marketing
o Known spam traps
o Deceased individuals
Email-IQ leverages the latest technology to score each email address for likelihood of delivery. Based on a number of inputs (such as SMTP validation, text-mining of the email address, domain history), an optimized score is calculated that predicts the possibility of an email ultimately being delivered. Email-IQ™ Delivery Score ranges from 1 to 5.
Most marketers want to do more than just have an email delivered; they want their message to actually be seen by the prospect. Email-IQ™ leverages the latest technology to predict whether an email address is ‘active’ – meaning there is a person that actually opens incoming emails. The Email-IQ™ Open Score provides a score (1-5) for predicting open propensity.
Wouldn’t it be helpful to know more about the individual behind the email address? Email-IQ offers the richest data in the business, compiled by us from over 100 distinct sources – enabling you to build even more accurate profiles of your target email addresses.